Victims are helpless people like you and me, entrepreneurs and want-repreneurs who want to be successful, but on their terms and on their own time.
I was an early victim of productivity p0rn. It all began in 2008 when I joined my first startup. Coming from a relatively sane analytics/ research job at a global internet company, and fresh off an international MBA, I was eager to dig my teeth into execution. Pretty soon it all started to unravel.
I was used to a structured day where I did a couple of pieces of research or analysis, interspersed with a few meetings. Now I had hundreds of things needing my attention at the same time.
My to do list exploded. In addition to the income-generating work of making and selling our service, I had to take on all of the administrative work that comes with having your own business. Within the first 2-3 weeks into my entrepreneurial career, there were hundreds of big and little tasks that needed to get done.
This set me on a journey of figuring out how to get things done.
I read all the books and articles I could find on how to be more productive, effective and eventually more successful. I tried all the tricks, most of the tools and apps, and over the years developed a framework and workflow that works for me.
I now consult for consumer product companies, helping them grow faster with ecommerce and digital marketing.