Victims are helpless people like you and me, entrepreneurs and want-repreneurs who want to be successful, but on their terms and on their own time.

I was an early victim of productivity p0rn. It all began when I joined my first startup.

Coming from a relatively sane analytics/ research job at a global internet company, and fresh off an international MBA, I was eager to dig my teeth into execution. Pretty soon it all started to unravel.

The transition from a steady corporate job to entrepreneurship came as a shock.

I was used to a structured day where I did a couple of pieces of research or analysis, interspersed with a few meetings. Now I had hundreds of things needing my attention at the same time.

My to-do list exploded. In addition to the income-generating work of making and selling our service, I had to take on all of the administrative work that comes with having your own business. Within the first 2-3 weeks of my entrepreneurial career, there were hundreds of big and small tasks that needed to be done.

This set me on a journey of figuring out how to get things done.

I read all the books and articles I could find on how to be more productive, effective, and eventually successful. I tried all the tricks and most of the tools and apps, and over the years, I developed a framework and workflow that saves me 20 hours per week and allows me to live a life that I love.

I’m a busy solo consultant working with at least 2-3 clients at a time. I have two young school-going kids and a wife who also has a demanding full-time job.

There are many demands on our time—client meetings, client work, kids’ school and extracurriculars, general home admin, school pick-ups and drop-offs, home management, household chores, managing personal finances, working out, quality family time—the list is endless!

Our weekends are pretty full, too – we spend time together as a family, meet friends, go for lunches and hikes, take kids to birthday parties, etc. There is little to no time for ‘work’ on weekends.

I have a lot to do and a lot to keep track of – too much, in fact! There’s no way I’d be able to manage all this and function as a normal human being if I didn’t have the Nerd Productivity System.

My system consists of a stack of apps that work together to keep me sane, manage my entire life and help me (and my clients) grow our businesses and careers while saving 20 hours/ week.